In the world of precision and metrology, the Slovenian company LOTRIČ Meroslovje d.o.o. has established itself as an example of successful global expansion and innovation. Founded in 1991, the company not only dominates the domestic market with an impressive 44% market share, but also makes its mark on the international scene with the presence of its own metrology laboratories in eight countries through ten subsidiaries. In 2021, LOTRIČ Meroslovje saw an opportunity to expand its operations into the promising markets of the Middle East. In order to seize business opportunities in these challenging markets, the company turned to the Enterprise Europe Network (EEN), where they received important support. With detailed PESTLE and SWOT analyses and a comprehensive Middle East Business Handbook, EEN consultants helped LOTRIČ Metrology to develop a strategy for entering the UAE market. The main promotion took place at the EXPO 2020 World Exhibition in Dubai, where the company shone with its innovations at Slovenian business forums. Presentations such as “Future Factories Demands – Customized Quality Control Solutions” and “Controlling environments, testing materials, using metrology to optimize the future of health & safety” caught the attention of the international business community. This led to the signing of a Letter of Intent with future business partners, representatives of the Engineering Tracker Establishment from Saudi Arabia, which was upgraded to a formal agreement to jointly enter the Saudi market in February 2023. LOTRIČ Metrology, by establishing strong international connections and a constant focus on innovation, is an example of how a company from a small country in Slovenia can successfully compete in the global market, while maintaining a focus on quality, precision and flexibility, which are the key to its success.LOTRIČ Metrology is an example of a company from a small country in Slovenia that can successfully enter the global market, while maintaining a focus on quality, precision and flexibility, which are the key to its success.
“The advice, guidance, experience, contacts and professional approach of the EEN Chamber of Commerce and Industry consultant, given already at the stage of preparing an effective strategy for entering the Gulf markets, contributed to the establishment of an initial contact with the selected partner, with whom our company has concluded a partnership agreement for a joint appearance on the Saudi market.”
Marko Lotrič, founder of LOTRIČ Metrology Group